FOR IMMEDIATE RELEASE                                                                                               

January 15, 2010                                                                                                               

Pecora^® Introduces the Unprecedented Flexibility of 890FTS-TXTR: The Construction Industry’s First Textured Field Tintable Silicone

Pecora’s 890FTS Field Tintable Silicone is now available also in textured as 890FTS-TXTR providing a grout-like finish and joint movement of plus or minus 50%.  With its textured appearance, new Pecora 890FTS-TXTR provides architects and builders even more choices for their designs while still delivering the quality, wide color palette and ease of inventory management available with traditional Pecora 890FTS. 890FTS and 890FTS-TXTR are the construction industry’s first silicone sealants to offer textural selection in a field tintable silicone. 

Introduced in 2005, 890FTS Field Tintable Silicone was an unqualified breakthrough in sealant technology – a high quality, non-staining silicone that can be quickly and easily tinted at the jobsite.  With just a three minute mix, contractors can create just the right amount of high quality silicone sealant eliminating the problems of ordering too much or too little silicone for a project.  With the addition of 890FTS-TXTR to the field tintable silicone line, the applicator now has the option to create a wide variety of silicone colors at the jobsite with either a smooth finish or a mortar-like appearance.

"Finally, a textured sealant that looks like mortar” says Franco Indomenico, co-owner of Armani Restoration, a leading contracting firm based out of Hartford, CT.  “We're thrilled to be able to offer an elastomeric silicone sealant for masonry joints that so closely matches the look of mortar in terms of texture and color!”

An advance in performance, aesthetics and execution, 890FTS and 890FTS-TXTR offers unprecedented flexibility in silicone sealants.  This flexibility is exhibited in a unique 3-part process when assessing which sealant to use for a project:

1.       Select the appearance:  Available in both a smooth and textured appearance, substrates can more accurately be matched to provide the perfect look for any project.

2.       Select the color:  With 51 standard universal color packs, the right color can be created in a fast three minute mix per unit.   When special colors are needed, delivery is quicker and less costly because only color packs need to be ordered from the factory.

3.       Select the amount:  Mix only what is needed.  Save time and money by eliminating the cost of ordering too much or too little for a job.  If there are leftover base units – just save them for the next project regardless of what colors are needed.         

“Masonry and restoration contractors are excited to now have the ability to custom match the surrounding mortar or substrates in both color and texture while retaining the performance characteristics of a low modulus silicone sealant” states Shaun Wentworth, Pecora sales representative for the New England region. “The feedback I’m getting is that while there are clearly a variety of sealants in the market place, 890FTS-TXTR is the only sealant that actually looks like mortar.”

Pecora 890FTS-TXTR is available now from authorized waterproofing distributors throughout the United States and is a professional system that must be used in conformity with manufacturer’s instructions.  For more information, please visit www.pecora.com.

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About Pecora:

Pecora Corporation is a leading manufacturer of elastomeric sealants serving the construction industry.  The company was founded in 1862 in Philadelphia as a paint and varnish company focused on delivering trusted solutions to customers’ needs.  Today, the company manufactures a wide variety of architectural waterproofing products and sealants in a variety of chemistries including silicones, urethanes, and latex acrylics.

To receive a cured sample of new 890FTS-TXTR:

Contact a Pecora sales representative or send an e-mail request to John Stubblefield at Stubblefieldj@pecora.com.

Contact: John Stubblefield, Director of Marketing

Pecora Corporation

165 Wambold Road

Harleysville, PA 19438

215-799-7530

StubblefieldJ@Pecora.com